Welcome.
We are a fashion and apparel industry tech provider, delivering commerce-enhancing solutions for retailers and improving the purchasing experience for consumers.
We currently have two core-offerings.
TRY ON TECH
A SaaS solution that delivers a virtual experience for shoppers – enabling an individual to “try on” fashion on a photo of themselves.
PLATFORM
An Aussie-only, fashion-only, social ecommerce platform which lets retailers get discovered in a new way.
Hello.
We're excited to introduce you to the latest innovation in the fashion industry - the Australian Fashion Platform, a brand new fashion-only app that is set to revolutionize the way Aussies shop for fashion.
Australian Fashion aims to bring all brands together in one place, making it easier for online shoppers to discover and purchase the latest trends, styles, and collections from their favourite, and from newly discovered, Australian brands and designers.
At Australian Fashion, we're committed to supporting the local fashion industry by introducing innovative technology and resources to help Australian designers and retailers to reach a wider audience. Our app is designed to provide a seamless and enjoyable shopping experience, with features such as personalised recommendations, virtual try on, easy checkout, and a simple, intuitive interface.
We believe that Australian Fashion has the potential to become the go-to destination for anyone looking to explore the exciting world of Australian fashion. We invite you to join us on this journey and be a part of the next big thing in the fashion industry.
Get ready, this is just the beginning – it's going to be #massiveAF.
Belinda Scott
Founder | CEO
Excited to introduce the creative, high-energy & bloody passionate team.
Belinda Scott
Founder | CEO
Belinda has a knack for identifying problems and an unyielding drive to solve them. With her graphic-design background, extensive fashion industry knowledge, and vast network enable her to identify and solve problems creatively. She brings concepts to life by envisioning from the consumer's perspective and using exceptional design skills. Belinda's unwavering belief in her products is matched only by her unwavering grit, passion, and determination to see them through to fruition.
Rebecca Pask
Founder | CEO
Rebecca a dynamic and enthusiastic leader with a wealth of experience in the fashion, and media industries. With more than two decades of expertise in commercial retail, fashion, leadership and now media, Rebecca is committed to supporting fashion brands in gaining visibility through effective branding and a strong online presence. She thrives in a team environment and offers consulting services for leadership, product development, buying, and marketing. Her boundless energy and passion for both the fashion industry and people are evident in all that she does
Ginny Cumming
Founder | CEO
Beblurb
Patricia Pira
Founder | CEO
Growing up in the digital age, Patricia has always been immersed in the world of digital storytelling. With a keen eye for visual aesthetics and a fascination for trends, she enjoys bridging the gap between online and offline worlds in an authentic and visually engaging manner. In addition to her love for storytelling, Patricia is also passionate about fashion, using her skills to develop creative strategies that capture a brand's true essence.
Simon Harris
Yodel | Australian Fashion lead dev
Belinda has a knack for identifying problems and an unyielding drive to solve them. With her graphic-design background, extensive fashion industry knowledge, and vast network enable her to identify and solve problems creatively. She brings concepts to life by envisioning from the consumer's perspective and using exceptional design skills. Belinda's unwavering belief in her products is matched only by her unwavering grit, passion, and determination to see them through to fruition.
James
Yodel | Developer
Rebecca a dynamic and enthusiastic leader with a wealth of experience in the fashion, and media industries. With more than two decades of expertise in commercial retail, fashion, leadership and now media, Rebecca is committed to supporting fashion brands in gaining visibility through effective branding and a strong online presence. She thrives in a team environment and offers consulting services for leadership, product development, buying, and marketing. Her boundless energy and passion for both the fashion industry and people are evident in all that she does
Will Barker
Puctto | Lead dev
Beblurb
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Project Manager
Growing up in the digital age, Patricia has always been immersed in the world of digital storytelling. With a keen eye for visual aesthetics and a fascination for trends, she enjoys bridging the gap between online and offline worlds in an authentic and visually engaging manner. In addition to her love for storytelling, Patricia is also passionate about fashion, using her skills to develop creative strategies that capture a brand's true essence.
Daniel Selwood
QUT | "Circular" designer
Daniel is an effective designer with a specialty in player interactions and feedback systems. He has
proficiency in C# and has previously worked with JavaScript and Python.
Bianca Ngo
QUT | "Circular" programmer
Bianca is a programmer whose main expertise is object-oriented programming, specifically C#. She has experience developing games and with the coding languages JavaScript, Python and Swift.
Jinyoung Choi
QUT | "Circular" 3D artist
Jinyoung is a 3D artist who is capable of making both realistic 3D characters and environment modelling from start to finish. His strongest skill set is 3D modelling and texturing using various softwares.
Emma Franklin
QUT | "Circular" 3D artist
Emma is a 3D artist, mainly 3D modelling, texturing, and shaders for characters/props/vehicles.
Tools include Blender, Substance, Maya, Unity and Unreal.
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