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Let's wrap it up, Pay Pals Melbourne Fashion Festival Highlights 2023

Admittedly we are in mourning... The Pay Pal Melbourne Fashion Festival 2023 has just ended, leaving behind a trail of fashion inspiration and creativity, leaving us dying for more.


This year's festival was particularly special, as it marked the return of in-person events and shows after a long hiatus due to the pandemic. As always, the festival was a celebration of Australian fashion and culture, showcasing the best of local talent.



UTOPIA RUNWAY, the statement to open the show One of the standout moments of the festival was the opening Utopia show, which set the tone for the entire event.


Utopia is fashion escapism at your fingertips. Featuring modern designers with pieces that are effortless and refined, Utopia is a chance to consider your new fashion reality.


A fusion of fashion, art, and music, featuring stunning collections from some of Australia's most prominent designers. From Aje, Nevenka, Acler, Van der Kooij, Ginger & Smart, Leo Lin & Maara Collective; The runway was transformed into a visual feast, with bold and vibrant prints, eclectic textures, and intricate details that captured the essence of Australian style.


We are proud to say you will find these brands listed on the Brand Directory at Australian.Fashion APP, download in your APPLE APPS or ANDROID from April 7th and start shopping the runway look!




ENVISION, taking you to the heights of environment care and love


Another highlight of the festival was the emphasis on sustainability and ethical fashion showcased on the Envision Runway.


Envision showcases a fresh and considered approach to dressing, from carefully curated designers with a distinctive sustainability mindset, who take ethical transparency to heart. It is fashion, enduring.



Several designers showcased collections that incorporated eco-friendly materials and production processes, demonstrating that style and sustainability can go hand in hand. Designers; Arnsdorf, Anna Quan, Bassike, Torannce, Bondi Born, Viktoria & Woods, Bianca Spender & Lee Mathews all blowing up the runway showing us what is possible.



Sustainability and circular Fashion was originally one of our most important key ingredients when we started dreaming up our Australian.Fashion APP, we wanted to support this burgeoning industry and help brands grow and be educated in the best ways to support sustainability and ethical practices. You will find all the Melbourne Fashion Festival runway brands listed on Australian Fashion App to support and shop!


Don't forget to download the APP April 7th to expand your ethical wardrobe.





URBAN OASIS RUNWAY, celebration of leading and emerging First Nations designers



One of the most exciting aspects of the festival was the opportunity to discover emerging talent. The festival's Urban Oasis Runway showcase featured up-and-coming designers who presented fresh and innovative collections that pushed boundaries and challenged traditional notions of fashion. Designers that lead the way for 2023 were; Moss Tunstall, Nungala Creative, Homie, Chris Ran Lin, Haus of Dizzy, Yanggurdi, Ginny's Girl Gang, Amber Days, Gammin Threads.


Urban Oasis is a celebration of leading and emerging First Nations designers alongside established and renegade street and conceptual designers to showcase a curation of leading Australian talent. Taking cues from global conversations and translating them into fashion for the elevated everyday, Urban Oasis has a distinctive Australian edge.


It was inspiring to see young designers bringing new perspectives and ideas to the industry, and we can't wait to see what they have in store for the future.




Overall, the Pay Pal Melbourne Fashion Festival 2023 was a testament to the resilience and creativity of the Australian fashion industry. It was a celebration of our unique cultural identity and the diversity that makes us who we are. We're already looking forward to next year's festival and can't wait to see what it has in store. SHOP THE LOOKS

Download Australian.Fashion APP - April 7th 2023.




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