In today's digital age, fashion eCommerce has become a highly competitive industry, with countless clothing brands vying for the attention of online shoppers. To stand out amidst this fierce competition, it's essential for fashion brands to leverage the power of Search Engine Optimization (SEO).
By implementing effective SEO strategies, clothing brands can actually enhance their visibility, attract organic traffic, and ultimately drive higher sales.
To make sure your clothes don’t get lost in the sea of online options, fashion brands need to invest in SEO for their websites and eCommerce stores. And that’s where we come in.
In this blog post, we’ll spill the tea on the 7 best fashion SEO strategies and how the Australian Fashion platform can help you to nail your online business.
Wtf is Fashion SEO?
In the vast digital marketplace, where millions of consumers search for clothing and accessories online, optimising your website with a strong SEO foundation is crucial.
To better understand what fashion SEO does, imagine that you have an online fashion store selling sneakers and you want to boost New Balance sales (because they are absolutely trendy this season). With the help of keyword research tools, you should then be looking for keywords with high volume and low difficulty and build these keywords into your website (e.g. product title, description, photo description etc.)
So if consumers are searching for "White new balance shoes", your website will rank higher on Google if you adopt these keywords, increasing the likelihood that they'll click on your website and potentially make a purchase.
Our top 7 SEO strategies for Fashion eCommerce
1. Conduct Keyword Research
Keyword research forms the backbone of any successful SEO strategy. Start by identifying the most relevant and frequently searched keywords in the fashion industry that align with your products.
Consider factors such as trending fashion styles, popular clothing items, and target audience preferences.
Tools like Google Keyword SEMrush, and Ahrefs can assist you in identifying high-impact keywords with reasonable search volumes and lower competition.
2. Optimise your Product Page
If it’s hard for potential customers to find what they want on your site, it’s hard for Google too.
Once you have a list of targeted keywords, optimise your website's on-page elements to maximize your chances of ranking higher in search results and to make it easier for customers to find what they are looking for.
Pay attention to elements like meta titles, meta descriptions, headings, and alt tags for images. Incorporate your chosen keywords naturally and ensure that these elements accurately represent your content.
3. Make your site user-friendly
Slow-loading websites can negatively impact the user experience and lead to higher bounce rates, since no one wants to spend the extra time to wait until the page has finally loaded.
To increase site speed, compress images and minimising server response time.
Create an easy-to-use navigation in which you separate women, men, children's fashion and create subcategories that make your online shop organised and thus, more user-friendly.
4. Set up a fashion blog
Content marketing aside your social media plays a vital role in fashion eCommerce SEO.
Develop a content strategy that focuses on creating valuable, unique, and shareable content through blog posts, style guides, and fashion tips (like our AFscene blog).
For example, our Founding Partner Sydney Duncan has established their Fashion Reformer blog, conscious fashion advice for the nonconformist.
The content aligns with the brand's target audience's interests (sustainability, brand guides, bts) and provides them with relevant information.
By integrating targeted keywords naturally, you can attract organic traffic and establish your brand as an authoritative voice in the fashion industry.
5. Use high-quality visuals
High-quality visual content is an absolute must in eCommerce and fashion marketing! Showcase your products in the best possible light, and use top-notch images and videos to grab the attention of potential customers.
Zara, for example, is known for their artistry model poses. And yes, sometimes they are questionable and it's hard to see the actual product, BUT they will grab your attention for sure!
If you need a hand with your eComm visuals or Social Media content, check our AF retailer packages out. We have a team of brand strategist, stylists, models, photographers and content creators to elevate your brand to the next level and stand out in the vast online world!
6. Use Social Media for SEO
Through social media, you can showcase your products, interact with your followers, and drive traffic to your website. Indeed, Social Media is most likely the first touchpoint of your customers!
Hence why a social media strategy with relatable photos and an intriguing caption with a clear CTA can lead your social media followers to your website.
7. Focus on mobile Mobilisation
50.9 percent of online shoppers worldwide use their mobile phones to purchase products online (at least once a week) in 2023.
No doubt, that optimising your fashion eCommerce website for mobile devices is extremely important then.
Ensure that your website is responsive, loads quickly, and provides a seamless user experience across various screen sizes.
Mobile optimization not only enhances user satisfaction but is also a crucial ranking factor in search engines.
To sum it up...
...nailing your SEO game is key to getting noticed, scoring organic traffic, and making those sales. By realizing just how crucial SEO for fashion eCommerce is, doing your homework with thorough keyword research, fine-tuning your on-page elements, crafting killer content, scoring top-notch backlinks, optimizing for mobile devices, and keeping tabs on performance, your brand can rise above the competition and thrive.
Check out our Online Retailer packages and work with our marketing specialists team to achieve your organic traffic and sales targets.
We are obsessed #AF!
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See you on the runway!
Contributor: Patricia Pira