Well, well, well, look who's finally hopping on the online bandwagon!
Hhhmmmmmmmm.... well, let's be real..
Yes, I'm talking about the entire fashion industry. You know, even those big brands with fancy storefronts and runway shows who used to turn their noses up at online shopping.
But with the pandemic forcing everyone to stay home and shop online, even the snobbiest (tongue in cheek) of brands have had to admit that the internet is kind of a big deal. However, it's not as easy as simply setting up a website and calling it a day, nor is it as easy as throwing up a few Instagram posts and praying for the sales.
Oh no, fashion fam, the challenges of marketing fashion brands online are as numerous as the models on a catwalk.
This is where we come in, Australian.Fashion Platform is here to help small, medium and large Fashion brands be seen and found.
WE ARE AUSTRALIAN,
SUPPORTING THE AUSTRALIAN FASHION INDUSTRY.
Maria Thattil and Dominic Thattil. / INSTAGRAM | @domthattil
Help, I'm getting crushed in the crowd!
First off, there's the issue of standing out in a crowded online marketplace. With so many brands vying for attention, it's tough to make a lasting impression. Fashion brands need to find a way to differentiate themselves, whether it's through unique branding, killer content, or innovative marketing strategies. And let's not forget about the dreaded algorithm - getting your posts seen by the right people is like trying to win the lottery.
Are you for real?
Then there's the question of authenticity. Consumers are increasingly wary of brands that just want to make a quick buck, and they can sniff out inauthenticity from a mile away. Fashion brands need to show that they genuinely care about their customers, and that they're not just trying to cash in on a trend. Building a loyal following online takes time and effort, and brands need to be willing to put in the work.
Wait for me!!!
But perhaps the biggest challenge of all is the pace of the fashion industry itself. Trends come and go at lightning speed, and fashion brands need to keep up if they want to stay relevant. This means constantly creating fresh content, keeping up with social media trends, and adapting to new technologies. It's a never-ending cycle of innovation and reinvention, and it can be exhausting.
HOW CAN WE PROVIDE SOLUTIONS TO THIS HEADACHE?
Do you have a crush on us?
Well we can't blame you!
You will find that we are fair, reasonable and put YOU first. You will not be crushed within the crowd with our unbiased consumer scrolling, your brand will continue to pop up in front of new audience, to help you get discovered.
As we release new stages we will also offer innovative solutions to help you convert your traffic into sales, like our PUCTTO try on app. Note...... all innovative tech solutions are available to you to use and test when you become a FOUNDING PARTNER. See here for more details "become a founding partner". This offer is limited time only, become a Founding Partner of the Australian Fashion Platform for life and receive all the perks!
No fake here!
(maybe a little botox or filler though... lol )
We only have a couple of conditions, you MUST be based in Australia, with a com.au /.com, but your HQ must have started in the Australian Market. Our team brand checks all listings to ensure that we are supporting true authentic Aussie fashion home grown brands.
No more getting left behind.
On top of the easy to use Brand Directory we are MOST excited about the innovative technology and education phases that will be released onto the app in coming months... oh we will be screaming from the roof tops with excitement, as nobody needs to get left behind, on our APP, we have so much more to come, so list your brand today, or register to receive our news and updates, we want you on the runway with us all the way!
So there you have it, fashion fam - the challenges of marketing fashion brands online. But don't worry, it's not all doom and gloom. With a little creativity & joining us on the Australian.fashion Platform, we will help fashion brands thrive in the digital space. And who knows, maybe someday we'll see them strutting down the virtual runway like it's nobody's business!
Love the #AF team,
See you on the runway!